Who Made the Docusign Ads?
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Goal
The goal of this campaign is to help launch Docusign’s drag & drop functionality within their e-sign product via the “Drag, Drop, Send” campaign.
Who is Docusign?
…Said no one ever. I mean, come on! If you’re over the age of 15 in 2024, chances are you’ve slapped your electronic signature on a document using Docusign. But if you don’t know, they’re a cloud-based service that provides electronic signature technology and secure digital transaction management.
Our Strategy
Docusign needed to get some eyeballs on a new feature; the ability to designate a specific signature order for documents, and the ability to quickly and easily alter that order by simply dragging the priority signator to the top of the list. What better way to do that then to create a magical dreamworld where dragging a signer's name sent them flying through the air, to the front of the line.
Our Process
Our process always starts with discovery, but we were well-versed in the Docusign brand out of the gate. So, for this campaign we transformed our process from a 30,000 foot flight, down to a boots on the ground approach, learning everything there was to know about this new feature. Docusign already had a few inklings on where they wanted to go with this campaign so it wasn’t long before we were writing scripts. But when you work with a brand as big as Docusign, you have to take a global approach. More specifically, we needed to make sure our script translated well into the 8+ markets where “Drag, Drop, Send” would be released. But hey, we love a challenge.
The Video Brothers Secret Sauce
Like all of our clients, Docusign received a suite of assets including a full-length hero ad, 15-second and 6-second cutdowns, and character portraits. And don’t forget, all of those assets we’re delivered in 8 different languages.
All of those assets serve to build an efficient and effective funnel that captures audiences for a fraction of the cost of the funnel strategy your favorite LinkedInfluencer is peddling.
What’s in Docusign’s “Ad Suite”?
Hero Ads
Hero ads are full-length ads. They tell the whole story. Watch the “Drag, Drop, Send” Hero Ad below!
Teaser and CTA Ads
15-second Teaser ads work great for cold audience capture since viewers only need to watch 25% (less than 4-seconds) to get added to a retargeting audience. And our 6-second CTA ads are primed for bottom of the funnel content. They serve as reminders for your high-intent prospects so that when they’re ready to buy, your brand is top-of-mind.
Watch all the versions of the ads here.
But Wait! There’s More!
We know that the target audiences for these ads (any ads, really) are watching on all sorts of devices. And watching a 16x9 video vertically on mobile…kinda sucks.
So amongst our deliverables are a slew of variations to make the best use of each platform and device. Check out the screenshots below to see what we mean.
Key Takeaways:
- Even behemoth brands like Docusign need awareness sometimes, whether it’s for a feature, a rebrand, or full-on product launch.
- If you want viewers to remember your ads (and your brand), make them laugh! Seriously, some nerds crunched the numbers. Check it out!
- Working with Video Brothers isn’t the only way to generate marketing ROI but it’s definitely the most fun!
This is OUR Call To Action!
To learn more about Video Brothers, book a call with our Co-founder Chandler Quintin and/or check us out on LinkedIn. Watch some of our ads while you’re there.😉
We’d love to hear what you think, and we’re here to help every B2B business demystify the ins and outs of fun video advertising. We’ve also studied the works of one Jean Claude Van Damme and would love to share our theories of how one man’s limber loins are in some way responsible for every cinematic masterpiece since 1988.
