Who Made the GoodUnited Ads?
Start your career as color grading editor
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Choosing the right color software
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Choosing the best computer monitor
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Creating your viewing environment
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Conclusion
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Goal
The goal of this campaign is to get the GoodUnited brand and solution in front of more nonprofits in a time when fundraising is harder than ever.
Who is GoodUnited?
GoodUnited is a fundraising platform that helps nonprofits leverage their social networks to drive more donations and help more people in need.
Our Strategy
Nonprofits are spinning their wheels and wasting resources on ineffective strategies. So, we developed concepts showcasing absurd 'solutions' to capture the attention of weary nonprofit executives, before directing them to GoodUnited—the sensible, effective solution.
Our Process
We start by fully understanding your brand and customer. Then, we develop several concepts with varying themes. Once a concept is chosen, we expand it into all scripts for the campaign. Next, we film and edit with the high quality you expect from major brands, ensuring the final product is perfectly tailored for your ad distribution plan.
The Video Brothers Secret Sauce
We create a library of assets for our clients in multiple lengths, formats, and aspect ratios. With all of these assets, clients can build their distribution strategy to capture audiences for less and then retarget them for a fraction of the cost.
For instance, Video Brothers ads on LinkedIn efficiently guide audiences through the marketing funnel at 50% of the cost compared to standard content strategies. Video Brothers ads also blow the standard LinkedIn engagement benchmarks out of the water. Basically, we get better performance for 50% of the ad spend.
We also have a proprietary production process that enables us to produce high-quality content at a fraction of the cost of normal productions, but I’m not spilling the beans on that!🤐
What’s an “Ad Suite”?
An ad suite includes everything from top-of-funnel teaser ads to bottom-of-funnel reminder ads.
Hero Ads
Hero ads are full-length ads. They tell the whole story. Watch the Hero Ads we shot for GoodUnited below!
Teaser, Follow-Up, and Reminder Ads
15-second Teaser ads work great for cold audience capture while the 15-second Follow-Up ads provide variety and combat fatigue. 6-second Reminder ads work great at the bottom of the funnel, revisiting your high-intent prospects with targeted calls to action . Watch all the versions of the ads here.
Static Photography
We have a photographer on set for every shoot capturing character portraits and key scenes. This lets our clients bring the campaign beyond their video ads to creative a consistent look and feel across landing pages, emails, and static social media ads.
Key Takeaways:
- Having the best solution doesn’t matter if nobody knows you exist.
- Humor is the best way to generate brand awareness and brand recall. (Seriously, there’s a study. Check it out!)
- The creation of an effective ad starts with the strategy and extends all the way through distribution optimization. If an ad plays and there’s no one around to watch it, then it’s not effective. And who put that TV in the woods? Creepy.
This is OUR Call To Action!
To learn more about Video Brothers, book a call with our Co-founder Chandler Quintin and/or check us out on LinkedIn. Watch some of our ads while you’re there.😉
We’d love to hear what you think, and we’re here to help every B2B business demystify the ins and outs of fun video advertising. We’re also experts in the Air Bud franchise. Let us know if you’re interested in hearing our theories about how one basketball-playing dog paved the way for modern cinema as we know it.
