FJ 1857

FootJoy, a leader in golf apparel, was releasing a new sub-brand that honored the traditions, materials, and atmosphere that was used in the early days of the sport. Producing footwear and apparel for golf purists, they knew they wanted a video that highlighted WHY the brand came to be, and how they honored the older days by staying true to the manufacturing process.

With the success of FJ 1857 with purists and hobbyists alike, FootJoy folded the new line into their overall product lineup, making the limited product experiment a success.