Misfit Methods

GoodUnited, a fundraising platform with a suite of tools to help nonprofits drive more donations via their social networks, came to us with a hankerin' for some humor. They knew their product kicked more butts than JCVD but not enough people knew their name, their brand, and their offering. That's why they called us, the brand awareness assassins. We developed some ads that we KNEW would help them stand out by poking a little fun at just how far nonprofit execs were willing to go to drive more donations. Surely these execs would turn to GoodUnited for help before they got as far as hiring a psychic to telepathically "urge people to donate" or contracting a bumbling team of ninjas to encourage social followers to donate (in a non-violent way, of course). But GoodUnited needed something to stop the scroll and keep their brand top-of-mind when those execs we're ready to take action.