How it’s priced
What B2B video production costs
Commit $300,000 or more to media and our B2B video ads are free. Or buy them outright, as a full production or as creative development alone, which we call AdSpark. We quote those on a call, based on the campaign. Same ads, three ways to pay.
Why we quote on a call
No two campaigns cost the same. The number depends on the idea, the days on set and the cast, and we’d rather give you a real quote than a guess off a price list. What we can tell you up front is what’s in each option and what moves the cost. And if you have $300,000 or more for media, the ads are free.
The three ways to pay
AdSpark. Six weeks of creative development: concepts, the campaign direction and strategy, the scripts, and a media plan. Add a lookbook and animated storyboards when you want to, enough that your own team could shoot it and know the composition, wardrobe and props before anyone’s on set. Go ahead with production or don’t: either way, you own the scripts.
A full production. AdSpark plus pre-production, the shoot and post. You get up to a minute of story cut into the ads your campaign needs (15, 30, 45 or 60 seconds), variations to test, the photos, and versions of everything with and without subtitles, sized for every platform you’ll run on, with our recommendation on where each one plays best. All shot on set. You own the ads and run them with anyone.
Free, with $300,000 or more in media. We make the ads at no separate charge, you fund the media, we run it as one team. The creative cost is recovered over the life of the relationship. Leave early and there’s a cost tied to what’s left of the commitment.
What moves a quote up
- Days on set. One day versus two is the biggest single line.
- Cast. A two-hander is cheaper than a courtroom.
- Locations and builds. A rented office versus a set that has to be a spaceship.
- Speed. Rush schedules are rare, cost a lot more, and usually aren’t worth it. We’ve done them.
What doesn’t move it: the idea. A great script costs the same to write as a bad one.
What “free” actually means
It’s a bet, not a gift. Most brands underinvest in the ad, the media underperforms, and the budget gets spent anyway with nothing to show for it. We flip that. We fund the best ads we can make, pair them with media we plan and measure, and recover the creative cost over the campaign. Better ads make the media work harder. When results keep beating the plan, nobody leaves. That’s the model working.
$300,000 is a floor, not a lump sum. What matters is pacing it fast enough to work. You see the plan and the pacing options at the end of AdSpark, before you decide anything.
What you get for it
Whichever way you pay, the deliverable is the same: a campaign, not a video. Up to a minute of story, cut into the ads your campaign needs (15, 30, 45 or 60 seconds), with variations to test. Every ad comes in every size and platform version you’ll need, social with and without subtitles, plus our read on where each one plays best. Photos from the standard plan up. Add a 1- to 3-minute explainer when the buyer needs the product walked through. Three campaigns are below. The rest are on the work page.
Frequently asked questions
Is there a cheaper option?
AdSpark on its own gets you scripts and a media plan you own. If that’s still more than you want to spend right now, we’re probably not the right fit yet, and we’ll say so.
Is media included in the production price?
No. Media is always separate from the production price. On the free path, the media budget is what pays for the ads.
Can we start with AdSpark and decide later?
Yes. That’s what it’s for.
What if we leave the free model early?
There’s a cost tied to what’s left of your commitment. After that, license the ads to run anywhere. Not a trap, not a loophole for free production either.
Do prices change for bigger companies?
We quote each campaign on its own scope, not on the size of your company. What changes with size is the media plan. Most clients end up in seven figures, because that’s the level that outruns competitors.