Privacy Policy

This page covers the Video Brothers website at thevideobrothers.com, its other addresses, and the links and pages we send people (our newsletter, emails, reports and sales deck). It explains what we collect, why, who else sees it, and what you can do about it. We wrote it in plain English on purpose. If you do not agree with it, please stop using the website.

1. The Short Version

• We keep our own record of visits to our website: which pages you view, which videos you play, and which buttons you press.
• We give your browser a random ID in a cookie so we can tell one visit from the next.
• If you book a call, fill out a form, or arrive from a link we sent you, we may connect that record to your name and email.
• Tools called RB2B and Happierleads may tell us who you are, even if you never fill out a form. This mostly applies to visitors in the United States.
• Once we know you, a later visit from your same home internet connection may show as “probably” you. A visit from a company’s network may show as that company.
• We use what we learn to follow up with people who seem interested in our work.
• Visitors in the EU, the UK and Switzerland are asked first. If you say no, we don’t keep a record of you.
• You can ask us to show, fix or delete what we have about you. Email hello@thevideobrothers.com.

2. What You Tell Us

When you book a call, send us a question, ask for our Hit List, ask for a Competitor Teardown, chat with us, or sign up for our newsletter, you give us details like your name, work email, company and phone number. We keep what you send us. When you book a call, we also save the steps you took on the website during that visit, so we know what you watched before we talk.

3. Our Own Visit Record

Our website keeps its own record of what happens on it. Here is how it works.

• A random ID. The first time you visit, our server puts a cookie called vb_vid in your browser. It holds a random ID, not your name. It lasts about 13 months (400 days). It works across our website’s addresses, so the same ID follows you from page to page. On our pages that live at a different address (like our sales deck), the same kind of ID is kept in your browser’s storage instead.
• What we record. The pages you view, the videos you play, the parts of a page you scroll to, and the buttons you press. We also record the website that sent you to us and any campaign tags in the link you clicked.
• Where you are, roughly. Your country, state or region, and city. This comes from your internet address (your IP address). It is not your exact location.
• Your device. Whether you are on a phone, tablet or computer, and which browser you use.
• A scrambled version of your IP address. We do not keep your IP address in this record. We keep a one-way scrambled version of it (called a hash). It can’t be turned back into your IP address. It lets us notice when a later visit comes from the same internet connection as an earlier one. We delete these after 90 days.
• What kind of connection you’re on. The first time we see an internet connection, our server sends its IP address to a lookup service, ipapi.is. It tells us whether the connection belongs to a business, a home internet provider, a phone network or a VPN. For a business, it also tells us the business’s name and website. We keep that answer next to the scrambled IP address, never the IP address itself, and delete it after 90 days.

We try to leave out robots and automated programs.

4. Links We Send You

Links we send in our newsletter, emails, LinkedIn messages, reports and sales deck may end with a short code, like ?v=k7q2. The code never contains your email or name. On our side, it tells us who we sent the link to (or which company, or which post). When you open the link, we connect that visit to you. The code then disappears from your address bar, so it doesn’t travel with a link you copy.

If the same personal link gets opened in more than two browsers, we treat it as shared. We stop assuming the visitor is you.

Each Competitor Teardown report on report.thevideobrothers.com is made for one company. A visit to a company’s report is recorded as a visit from that company, even without a code in the link.

5. When We Learn Who You Are

When you book a call, send us a question, ask for our Hit List, ask for a Competitor Teardown, or give us your email in our chat, we connect your email to your browser’s visit record. That includes the visits that browser made before. If you also opened our links on other devices, like your phone and your laptop, those visits get joined into one history.

We then add this to what we already know about you from our sales records. That can include your company, your job title, and notes from past calls and emails. We may also look at public professional profiles, like your LinkedIn page. Our team uses this to reach out at the right time and to talk about what you actually looked at.

Same home connection. Once we know who you are, if you visit from a home internet connection, we remember that connection (scrambled, as in Section 3) and your kind of device for 90 days. If a browser we don’t know later visits from that same connection, our records may show it as “probably” you. We never do this on phone networks, office networks or VPNs, or when more than one person we know uses that connection.

Office connections. If you visit from a company’s own network, we may record the visit as a visit from that company, even if we don’t know who you are. On a home connection, a phone or a VPN we don’t guess a company.

Alerts to our team. When someone we know comes back after three weeks or more away, or visits three times in one week, we note it, and our sales team may get a short message in Slack with their name, email and the page they are on.

6. Tools From Other Companies

These outside tools run on our website. Each company has its own privacy policy.

• RB2B — RB2B tries to work out who is visiting our website. It uses your browser and internet connection and matches them against its own data. It can tell us the company you work for. For visitors in the United States, it may also tell us your name, work email, LinkedIn profile, company and job title, even if you never gave them to us. We may save what RB2B tells us in our own records, next to the rest of your visit history. RB2B also posts who it finds into our team’s Slack, and we copy those posts into our records. RB2B’s privacy policy at rb2b.com explains how to contact them directly.
• Happierleads — we are trying Happierleads side by side with RB2B to see which one is more accurate. It does the same job: it uses your browser and internet connection to work out the company you work for and, for some visitors, your name, work email, LinkedIn profile and job title, and the pages you viewed. We save what it tells us in our own records, the same way as RB2B’s guesses. Happierleads’ privacy policy at happierleads.com explains how to contact them directly.
• ipapi.is — tells us what kind of internet connection an IP address belongs to, and the business’s name when it’s a business network (see Section 3). It gets the IP address and nothing else about you.
• Google Analytics 4 and Google Tag Manager — to count visits and see how people use the website. Tag Manager is how we load and manage tools like these.
• Google Ads tag — tells Google when someone who saw or clicked one of our ads visits or books a call, so we can tell which ads work. Google may also use it to show our ads to past visitors on other websites.
• Microsoft Clarity — makes heatmaps and recordings of how people move through our pages (scrolls, clicks and taps). It hides what you type into forms and our chat.
• Calendly — runs our call booking. When you book, the details you enter go to Calendly, along with which video or page led you to book.
• Vimeo — plays our videos. Vimeo’s player loads only when you press play, and Vimeo may set its own cookies then.
• Our chat assistant — when it is turned on, your messages go to Anthropic and OpenAI, whose AI writes the replies. We keep the conversation.

We also use service providers to run the business behind the website: hosting (Vercel), our database (Supabase), team messages (Slack) and our newsletter (Mailchimp). They handle your information for us. To stop spam, our forms keep a count of submissions per IP address.

7. How We Use Your Information

• To answer your questions and set up the calls you book.
• To follow up with people and companies that seem interested in our work.
• To learn which videos and pages lead people to get in touch, and to improve the website.
• To run and measure our own ads.
• To send our newsletter and the things you ask for, like our Hit List.
• To keep the website safe and meet legal duties.

8. Selling and Sharing

We don’t sell your information for money. We don’t rent or hand our lists of people to other companies.

To be fully honest, though: some tools on our website collect information from your browser that the tool’s company can also use for its own purposes. RB2B and Happierleads use visits to their customers’ websites to run their identity services. Google uses its tags for its ad business. Some state laws, like California’s, may count that kind of collection as “selling” or “sharing” personal information. If you want us to stop, see Section 11.

We may also share information if the law requires it, or if our business is sold or merged.

9. Visitors in Europe, the UK and Switzerland

If you visit from the EU, the European Economic Area, the UK or Switzerland, we ask first. A small bar asks, “Can we remember your visit?”

• Until you press Yes, none of the tools that remember you load. That means no visit record, no ID cookie, no connection lookup, no RB2B, no Happierleads, no Google tools and no Clarity. Our forms also won’t connect your email to a browser history.
• If you press No thanks, we save a small cookie (vb_consent) that remembers your answer, so we don’t ask again. It lasts about 13 months.
• If you press Yes, we save the same cookie to remember that, and everything in this policy applies to you.

Our server tells where you are from your internet connection. If it can’t answer, your device’s time zone decides. Our reports and sales deck don’t show the bar: if you visit them from these places, they record nothing. Videos play without Vimeo’s tracking until you press Yes. Visitors with JavaScript turned off may still load Google Tag Manager’s basic tag.

10. How Long We Keep It

• People we know (leads and clients): for as long as you are a lead or client, unless you ask us to delete it.
• Visitors we never identify: the detailed visit record is kept for 13 months. After that, we keep only totals, like how many people viewed a page each month, and the detail is deleted.
• Scrambled IP addresses: deleted after 90 days.
• Connection lookups and “same home connection” matches: deleted after 90 days.
• Our record of team alerts: one year. The Slack messages themselves stay in Slack.
• Outside tools like Google, Clarity, RB2B, Happierleads, Calendly and Vimeo keep data under their own rules.

11. Your Choices and Rights

• See, fix or delete your data. Email hello@thevideobrothers.com and tell us what you want. We will reply and take care of it.
• Stop being identified. Email us and ask us to stop connecting your visits to you. We will delete the visit history tied to you, forget any connection we linked to you, and stop tying your visits to your name. That includes guesses from outside tools like RB2B and Happierleads, even when they don’t come with your email.
• Start fresh. Clearing your cookies gives your browser a new random ID. Blocking cookies stops our ID from being saved, though parts of the website may work differently.
• Google tools. Google offers a browser add-on that blocks Google Analytics, and ad settings in your Google account.
• Emails. Every newsletter has an unsubscribe link.

Extra rights in some US states. If you live in California or another state with a privacy law, you may have the right to know what we collect, to get a copy, to fix it, to delete it, and to opt out of “selling” or “sharing.” Email us to use any of these rights. We won’t treat you differently for using them. We may ask you to confirm who you are first.

Europe, the UK and Switzerland. You can also change your mind about the Yes you gave. Email us, or clear your cookies so the bar asks again.

12. Data Security

We use reasonable safeguards, like encryption and access controls, to protect what we collect. Only our team and the tools named above can see it. No online system is 100% secure, so we can’t promise perfect security.

13. Children’s Privacy

The website is for businesses. It is not meant for children under 13, and we don’t knowingly collect information from them.

14. International Data Transfers

We run the website from the United States. If you visit from another country, your information will be handled in the U.S., which may have different privacy laws than your home country.

15. Changes to This Policy

When we change what we collect or how we use it, we will update this page. The date at the top shows the latest change. If you keep using the website after a change, you accept the updated policy.

16. Contact Us

Questions about this policy, or about your data? Email hello@thevideobrothers.com. Video Brothers is a Rhode Island company, based in Denver, Colorado.