What does the traditional paid path cost, without the free-ads structure?

It depends on the campaign, and we’ll quote it on a call. An Ad Suite is AdSpark — creative development plus your media plan — and then production through delivery: one 30-second hero, three 15-second pillars that each take a different angle (not cutdowns), the photos, and social versions with and without subtitles, sized for every platform. Same end product either way; the difference is whether you fund it directly or through the media commitment.