What does the traditional paid path cost, without the free-ads structure?

It depends on the campaign, and we’ll quote it on a call. An Ad Suite is AdSpark — creative development plus your media plan — and then production through delivery: up to a minute of story cut into the ads your campaign needs (15, 30, 45 or 60 seconds), variations to test, the photos, and versions with and without subtitles, sized for every platform. Same end product either way; the difference is whether you fund it directly or through the media commitment.